Are you ready to own CRM performance in one of the most dynamic regulated markets in the U.S.?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site)

Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)

The Role

As a CRM Manager, you will own CRM strategy and execution for this key U.S. market, from onboarding and engagement to retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.

What You’ll Do

• Develop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).
• Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
• Plan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.
• Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
• Track and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.
• Ensure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.
• Serve as the primary point of contact for CRM initiatives in the New Jersey region.

What We’re Looking For

• 3+ years of CRM experience, ideally within iGaming or digital entertainment.
• Strong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.
• Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).
• Solid data analysis skills, including A/B testing, segmentation, and performance reporting.
• Excellent communication, stakeholder management, and organizational skills.
• Proactive, self-motivated, and comfortable managing projects independently.

Why Join Soft2Bet?

Bonuses: Discretionary, performance based

Benefits: Comprehensive medical, dental, and vision + 401(k)

Time Off: Generous PTO policy

Perks: Partially subsidized in-office breakfasts and lunches

Culture: Collaborative, innovative, and globally connected team

Growth: Real ownership over a strategic U.S. market, with freedom to test, learn, and scale

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.

Salary range

$120,000—$135,000 USD

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